Welldoze × You / the invitation
Well… that
escalated beautifully.
No creative brief here. Just the feeling of the brand: the light, the ritual, the taste, the calm. If you see yourself in it, we already speak the same language.
two minutes, every morning
Chapter 01 / who we are
We did not make another supplement brand.
Wellness has never been louder. Big promises, beautiful packaging, and very little you can actually feel. We made the thing we could not find.
Single origin Japanese matcha, a short label, and a ritual that takes two minutes.
That is the whole idea, and it is why we would rather be shown than explained. Which is exactly where you come in.
The truth about energy
Most people drink three coffees to feel what one bowl of matcha does quietly.
Single origin matcha, from Japan's first harvest of the year
A short, honest ingredient list
A ritual you keep, not a supplement you forget
Chapter 02 / our world
What we want
people to feel
Welldoze is less a product than a moment. Three sensations keep coming back.
a feeling, first
- 01
Slow mornings, real energy
The light slips in. You warm the bowl, whisk for a minute, breathe. No rush, no noise just a gentle way to begin.
- 02
Calm, steady, yours
Matcha wakes you up without winding you up. Clear, grounded, present for hours, not minutes.
- 03
A ritual worth filming
Pour, whisk, foam, sip. The gesture is beautiful because it is simple. We never get tired of seeing it.
“I swapped my second coffee for this. Same energy, no shaky hands.”
Chapter 03 / the Doze Club
A small club, not an audience
Dozers are the people who kept the ritual after the collab ended.
01
One range, one rhythm
Matcha, collagen, protein, hydration. Four moments, one ritual.
02
Formulas we drink daily
If it would not go in our own cup, it never makes the pouch.
03
Two minutes, not a project
Wellness should fit between waking up and leaving the house.
04
Dozers, not followers
Real routines, real kitchens. Nobody here is performing wellness.
Chapter 04 / moodboard
The mood, in motion
If your content could live inside this feeling, we're in the right place.
Chapter 05 / the range
One ritual, five ways to live it
Choose the ones that feel most like you.
Ceremonial
The pure, true taste of matcha
Neutral Latte
Creamy, for everyday
Vanilla Latte
Soft, cocooning
Strawberry Latte
Bright, playful
Peach Latte
Juicy, sunlit
Chapter 06 / worth saying
If you only
remember five things
Say them your way, or not at all. Nothing here is a script.
in your own words
- 01
Focus
Awake without the jitter. No racing heart, no crash at eleven.
- 02
Glow
Ceremonial matcha, rich in antioxidants, felt in the skin too.
- 03
Energy
Two morning minutes that carry into training and work.
- 04
Easy to stack
Matcha in the morning, hydration after, wind down at night.
- 05
Short label
Ingredients your body recognises, nothing to explain away.
Chapter 07 / the affiliate opportunity
More than a collab,
an income stream
Every creator we work with becomes a Welldoze affiliate. You keep creating, your link keeps earning.
10% off for your community
A unique discount code to share on TikTok, Instagram and YouTube, for your audience, friends and family.
15% commission, clear and simple
Earn 15% on every sale made through your link. No hidden rules, no ceiling.
Inner Circle events
Invitations to exclusive Welldoze gatherings, launches and behind-the-scenes moments.
Monthly content challenges
Creative prompts with real prizes, made to keep your content fresh and fun.
One-to-one contact
Direct access to the Welldoze team, with opportunities for extra exposure and collabs.
First to know
Early access to product drops, community events and the quiet story behind the brand.
One unique link,
tagged with your name
Every creator gets a personal short link with their own UTM tags. Each click and each sale is attributed to you automatically, down to the exact post it came from.
- Your slug, your code, your commission
- Per-post tracking with utm_content (reel, story, bio)
- 90-day attribution window on every click
- Live clicks, conversions and earnings in your dashboard
Example
welldoze.co/r/yourname?utm_source=instagram&utm_medium=affiliate&utm_campaign=YOURCODE&utm_content=reel-oct-15
Clicks
tracked
Sales
attributed
Payout
15%
Generate a fresh link for each post from your affiliate portal, in one click.
Chapter 08 / who we're looking for
Here's what
we ask of you
A few things that help us both know it is a good fit before we begin.
real people, real routines
Wellness, naturally
You care about real routines, good energy and supporting others to feel their best.
Based anywhere
We ship worldwide, so we welcome creators from different cities, accents and corners.
Engaged audience
Active on TikTok and/or Instagram, with a combined following of over 1,000 real people.
Post once a week
Committed to sharing at least one piece of Welldoze content weekly while we work together.
Chapter 09 / content ideas
Some starting points, never a script.
Pick one, twist it, or bring something we would never have thought of.
01
Main character morning
Give the whisk a name, the bowl a backstory. Turn two minutes into a tiny film about your ritual.
02
The 3pm voice in your head
Personify the afternoon slump. Let matcha be the reply it was not expecting.
03
Matcha vs. your toughest critic
Make the person who swears by coffee try your cup. Reactions beat explanations.
04
A love letter to tomorrow morning
Write to the version of you who gets ten quiet minutes before the day starts.
05
The sound of the ritual
No voiceover, just water, whisk, foam, sip. Let the ASMR do the talking.
06
Before matcha / after matcha
Split screen, same outfit, same room, different energy. Keep it playful, not perfect.
Chapter 10 / our beliefs
What we stand for
The warm principles behind every pouch, post and collaboration.
Wellness was never boring. It just stopped trying to impress.
Good energy is warm. It invites, it never pushes.
Real routines are more interesting than perfect ones.
Chapter 11 / visual language
The Welldoze look, in a few lines
Soft guidelines, not rules. Enough direction to stay in the same world, enough freedom to stay you.
The mood
yes, more of this
Natural light, soft mornings, lived-in spaces
Your hands, your voice, your real routine
The gesture: whisk, pour, foam, first sip
Quiet textures: linen, ceramic, glass, wood
The warmth
little details that feel human
Let colors stay real: light filters, no heavy editing
Talk about how it feels, not how it should feel
Speak first person, like telling a close friend
One clear hero moment per video, then let it breathe
Chapter 12 / the rhythm
From box to first sip, in a week or so
A soft timeline, not a countdown. If your week explodes, we move it.
Day 0
The kit lands
Your flavors arrive, with a whisk and bowl if you need them.
Day 2
You share an idea
One line is enough. We tell you if we love it, which we usually do.
Day 5
A first look
Send a rough cut whenever it feels ready.
Day 6
One or two notes
Product and claims only. Your voice stays untouched.
Day 8
It goes live
You publish, we repost, your link starts working.
Later
How it went
A screenshot of your insights, so we both learn something.
Ready when you are
Sounds like your pace? Let's begin.
Chapter 13 / good to know
The practical bits, quickly.
Nothing heavy. If something else comes up, just ask.
no small print
- How many videos?
- Usually two or three short verticals, plus a few photos if you feel like it. We agree on it together.
- When?
- Around two weeks after the kit lands, with room to breathe if your week is full.
- Gifting or paid?
- Both exist. It depends on your audience and the scope, and we tell you before you start.
- Can we use your content?
- On our channels and ads, with credit, for the period we agree on. Nothing beyond that.
- Do you approve the content?
- One friendly look for product and claims, no rewriting of your voice.
- Not sure it is for you?
- Write anyway. Worst case we send matcha and stay in touch.
01
02
03
04
05
06
Fair and clear
- Speak from your own experience, in your own words
- No medical promises, ever
- This page stays between us
Chapter 14 / the collaboration
How it flows
Simple and human. We figure out the details together, by talking.
The product
Pick your flavors. We ship your custom matcha kit directly to your doorstep.
The content
Vertical videos, in your world, at your own pace. Authentic UGC that fits your grid.
The spirit
You stay free. We share the universe; you keep your authentic creator voice.
Partnership
We chat, refine, and finalize affiliate commissions or gifting based on your profile.